The Demystified Vine

Taking the mystery out of wine exploration!

Hello wine lovers! I recently received some intriguing information about world wine consumption trends. I think those of you who enjoy wine will be interested in reading these statistics. I didn’t include all of the report at this time, as I’ll likely be sharing more data in future.


Toronto, February 17, 2015 – Press Release

Vinexpo released the results of the its 12th study of the World Wine and Spirits Market with a forecast to 2018. The International Wine and Spirit Research (IWSR) agency out of Britain conducted the survey.

The Trends


Xavier de Eizaguirre, Chairman of Vinexpo

What the facts divulged are that, essentially, global consumption of wine is escalating. Consumption is growing at a speedy rate, and it is estimated that there will be a 3.7% increase in consumption by 2018, which shows a total growth of 2.732 billion 9-litre cases. Between 2009 and 2013, the consumption of both sparkling and still wines rose by 2.7%, reaching 2.648 billion 9-litre cases. This basically evens itself out to 31.7 billion bottles. Jaw-dropping, I know.

In 2014, the United States became the top consumer of still wines in the world with a total consumption of 336.9 million cases, which was up 11.6% versus 2009 statistics. In US dollars, we are looking at $29.5 billion in business.

In contrast, Canada is keeping its own pace. We are number seven on the world’s wine consumption stage, with business sales in excess of $6.1 billion US dollars. Canadian wine consumption is expected to grow, according to this study, 10.4% by 2018.

On a global scale, the top three consumption countries are the United States, France, and Italy.

Canada a Huge Importer of World Wine

In 2014, Canada became the world’s 6th largest wine importer. Our country is showing a taste for New World wines, and the statistics tell us that since 2008, we favour New Zealand, United States, and Chilean wines. Nearly 18% of imported wine came from New Zealand, almost 10% from the USA, and just shy of 5% from Chile.

What is Vinexpo?

Vinexpo was created in 1981 by the Chambre de Commerce et d’Industrie de Bordeaux. This highly-anticipated wine trade show in Bordeaux has “become the premier world wine and spirit destination for decision-makers, distributors and producers worldwide”. It is held on a yearly basis. In 2013 alone, Vinexpo hosted “2,400 exhibitors from 44 countries, 48,858 visitors from 148 countries and 1,290 journalists and writers”. (As a side note, I am currently planning on attending this year in June 2015, and will hopefully be blogging about all of the awesome wine I will be encountering!)

I’d love to hear your comments on these statistics. I know I am surprised at some of the findings.


All quotes taken from the Press Release.

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