The Demystified Vine

Taking the mystery out of wine exploration!

Hello wine lovers! I recently received some intriguing information about world wine consumption trends. I think those of you who enjoy wine will be interested in reading these statistics. I didn’t include all of the report at this time, as I’ll likely be sharing more data in future.

vinexpo

Toronto, February 17, 2015 – Press Release

Vinexpo released the results of the its 12th study of the World Wine and Spirits Market with a forecast to 2018. The International Wine and Spirit Research (IWSR) agency out of Britain conducted the survey.

The Trends

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Xavier de Eizaguirre, Chairman of Vinexpo

What the facts divulged are that, essentially, global consumption of wine is escalating. Consumption is growing at a speedy rate, and it is estimated that there will be a 3.7% increase in consumption by 2018, which shows a total growth of 2.732 billion 9-litre cases. Between 2009 and 2013, the consumption of both sparkling and still wines rose by 2.7%, reaching 2.648 billion 9-litre cases. This basically evens itself out to 31.7 billion bottles. Jaw-dropping, I know.

In 2014, the United States became the top consumer of still wines in the world with a total consumption of 336.9 million cases, which was up 11.6% versus 2009 statistics. In US dollars, we are looking at $29.5 billion in business.

In contrast, Canada is keeping its own pace. We are number seven on the world’s wine consumption stage, with business sales in excess of $6.1 billion US dollars. Canadian wine consumption is expected to grow, according to this study, 10.4% by 2018.

On a global scale, the top three consumption countries are the United States, France, and Italy.

Canada a Huge Importer of World Wine

In 2014, Canada became the world’s 6th largest wine importer. Our country is showing a taste for New World wines, and the statistics tell us that since 2008, we favour New Zealand, United States, and Chilean wines. Nearly 18% of imported wine came from New Zealand, almost 10% from the USA, and just shy of 5% from Chile.

What is Vinexpo?

Vinexpo was created in 1981 by the Chambre de Commerce et d’Industrie de Bordeaux. This highly-anticipated wine trade show in Bordeaux has “become the premier world wine and spirit destination for decision-makers, distributors and producers worldwide”. It is held on a yearly basis. In 2013 alone, Vinexpo hosted “2,400 exhibitors from 44 countries, 48,858 visitors from 148 countries and 1,290 journalists and writers”. (As a side note, I am currently planning on attending this year in June 2015, and will hopefully be blogging about all of the awesome wine I will be encountering!)

I’d love to hear your comments on these statistics. I know I am surprised at some of the findings.

Cheers!

All quotes taken from the Press Release.

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