Luke & Calli from winecountrybc and I recently got together one afternoon to chat about wine snobbery and some of the aspects revolved around the evolution of the human palate. Check it out!
There’s a psychological reason for that sweet tooth according to Andrew Barr, the author of Wine Snobbery: An Insider’s Guide to the Booze Business. It’s not a new book by any stretch but Valerie chose a couple of pages that were particularly interesting. The essential argument is that we have an innate dislike of bitterness so we have a natural tendency to seek out sweeter wines. As we age, our palates evolve and the assumption is that we learn to desire that bitterness and see sweet things as being ‘immature’ or ‘simple’. This argument rationalizes the disdain and condescension for simpler, sweeter wines like Mateus, White Zin’s, or the Liebfraumilch’s of olde, which can never be ‘taken seriously’ in the context of fine wine appreciation.
But does this argument hold water? Or maybe wine? Calli, Valerie, and I try…
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